Why Every Startup Is a Moonshot

Who Are You Becoming in the Process?

Every Startup Is a Moonshot

Startups are often described as scrappy, lean, or disruptive—but rarely as moonshots. Yet that’s exactly what they are. Every startup is an attempt to do something new, meaningful, and high-stakes. It’s not just about the goal. It’s about who you become in the process.

In The Moonshot Effect, Lisa Goldman and Kate Purmal describe how entrepreneurs evolve through big questions and fast timelines. The true transformation happens in the minds and habits of the people behind the vision.

Whether you’re building something from scratch or reinventing what already exists, the moonshot mindset asks: What’s possible if you stop playing it safe? What kind of leader do you want to become in the process?

Action Step:

Ask yourself one bold “what if” question—and let that guide your next move.